Business

Business: Now is the time to invest in Africa’s creative industries

Last updated on September 11th, 2021 at 02:38 pm

Despite the effects of COVID-19, Africa’s young creative industries remain ripe for investment opportunities.

African music, film, and fashion continue to gain global popularity, with companies like Netflix and Universal Music Group expanding their presence on the continent.

Nigeria’s film industry, Nollywood, accounted for $7.2bn or 1.42 percent of Nigeria’s GDP in 2016, and South Africa’s music industry is estimated to hit $178m in revenue in 2020.

Yet in 2019, only 1.1% or $22M of total African start-up investment went to entertainment companies.

With the foundational financial and digital infrastructure to support the creative industries increasingly being put in place and Africans staying home more due to the pandemic, now is the right time for investors to double down on Africa’s creative industries to spur economic recovery.

(Africanbusinesscentral)

Albert Echetah

Recent Posts

England Legend Jimmy Anderson Receives Knighthood in Sunak’s Honours List

Former Prime Minister Rishi Sunak gave James Anderson England's highest honor by placing him in his resignation honours list for…

April 12, 2025

India and DP World Launch Major Trade Initiatives to Boost Global Market Access

DP World and India's government launched two projects to boost Indian exports throughout multiple areas of the world. The announcement…

April 11, 2025

Sudan’s Allegations Against UAE at World Court Lack Evidence, Face Dismissal

The International Court of Justice is conducting a case where Sudan blames the United Arab Emirates for supporting genocide forces…

April 11, 2025

UAE Hosts Critical US-Russia Prisoner Exchange Over Ukraine Peace Efforts

Abu Dhabi hosted a crucial exchange of prisoners between Russia and the United States on April 10 2025. Both global…

April 10, 2025

Bavuma’s Elbow Injury Clouds South Africa’s WTC Final Hopes

South Africa's Test Captain Temba Bavuma faces an elbow injury issue that affects his sport participation before the World Test…

April 10, 2025

Simba SC Coach Promises All-Out Attack in CAFCC Quarter-Final Second Leg

Fadlu Davids plans to use an offensive style with Simba SC during their match against Al-Masry of Egypt for the…

April 9, 2025

This website uses cookies.