Kenya tourism sector up for record profits this year

Tourism Minister Rebecca Miano recently highlighted that Kenya tourism sector earnings are expected to jump to 650 billion shillings ($5 billion) this year – compared to the 452.2 billion shillings recorded last year.

Miano noted that last year’s earnings are up 20% compared to a year earlier. The tourism industry – in addition to tea exports and remittances – represents some of the major foreign exchange earners of Kenya, according to a report in Reuters.

The Kenya National Bureau of Statistics has highlighted that international arrivals increased 15% last year compared to the year before. The country is famous for its blend of natural beauty, cultural richness and strategic marketing.

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But Kenya has also been facing stiff competition from regional players. Countries such as Tanzania are putting a lot of effort into their tourism market. To maintain its edge, Kenya needs to amplify its offerings – from the great safaris to dynamic urban experiences.