Business

Mr. Eazi Wants to Expand Africa’s Reach — One Music Video at a Time

Last updated on September 11th, 2021 at 03:30 pm

In 2017, the Nigerian artist Joeboy released a gliding cover of Ed Sheeran’s “Shape of You” — a twisty-turny take on the original, where Joeboy slips into double-time cadences during the verses, making the beat seem flat-footed in the process.

At the time, Joeboy was unknown and unsigned. But one of his friends was committed to him reaching a wider audience. “She said, ‘your music is too good to not have attention,’ so she sent it to a bunch of artists in their DMs,” Joeboy explains. One of those artists was Mr. Eazi, who has over five million monthly listeners on Spotify and a string of high-profile international collaborations on his resume.

Mr. Eazi presumably gets more than his fair share of DMs, but he watched Joeboy’s video. Not long after, he reached out to the young singer with a proposal: Join emPawa Africa, an incubator program that funds music videos and provides career guidance for young artists.

Albert Echetah

Recent Posts

Africa and GCC Trade Doubles to $121 Billion

Trade between African and GCC countries stands at $ 121 billion in 2023, double of what it was in 2016.…

December 22, 2024

Families in Mayotte rebuilding their homes complain of lack of help

Family members struggling after one week after  of Cyclone Chido ripped through the French island territory of Mayotte expressed helplessness…

December 21, 2024

Ethiopian PM Inaugurates UAE-Funded Orphanage in Oromia

The United Arab Emirates has launched its orphanage project in Ethiopia's Oromia region on the orders of President Sheikh Mohamed…

December 21, 2024

A Rising Femicide Threat, Kenya’s Call to End Gender Based Violence

In just four months, 100 women have been killed, the majority by males they knew including spouses. Prime Cabinet Secretary…

December 20, 2024

Actor C Confion has passed away

The Ghanaian entertainment industry is in deep mourning following the sudden death of Bright Owusu, better known as C Confion.…

December 20, 2024

South Africa: 512 Accident Deaths and 941 Arrested for Drunk Driving Just on December Month

Since the beginning of December more than five hundred people have lost their lives on the nation's highways. Barbara Creecy,…

December 19, 2024

This website uses cookies.