Lagos to host West Africa Beauty Expo 2022

The international trade show for Beauty West Africa is scheduled to draw more than 200 exhibitors from around the globe. The event takes place at the Landmark Centre on Victoria Island in Lagos from November 29 to December 1.

To make it the largest beauty exhibition ever, exhibitors from Africa, Asia, the Middle East, Europe, and North America will join Nigerian beauty, hair, and cosmetics companies.

The region’s top beauty artists, celebrity stylists, social media experts, and VIP personalities will present throughout the three-day exposition.

According to Jamie Hill, Managing Director of BtoB Events, “The greatest beauty exhibition in West Africa will take place in 2022, with a record number of speakers, attendees, exhibitors, and country pavilions.

The exhibition will move into the third hall of the Landmark Centre for the first time to accommodate the enormous increase in interest we have seen from both international brands, now that travel restrictions are largely obsolete, and thrillingly many new Nigerian companies, who are looking to expand their post-pandemic business.

The company behind the NISA brand, Insiyah Trends, will be one of those exhibiting.

The CEO, Mudar Saify, gave the following reason for their attendance: “We cannot wait to come back to Nigeria for Beauty West Africa. Keep a watch out for a few celebrity ambassadors as well as our many new goods that we will be showcasing on-site!

The programme for the Beauty West Africa Conference was created in collaboration with Ezinne Alfa, the founder of Beauty in Lagos, and one of the topics will be how to promote the beauty industry in Nigeria and West Africa. New goods and methods will also be displayed by exhibitors.

For 2021, the expo was scaled back to a single hall with 105 exhibitors, 3,194 attendees, and 42 speakers. In order to meet the demand for exhibition space, we are delighted to announce that in 2022, we will extend not only into hall 2, but also into a third hall for the first time.