Natural beauty has come out of a niche trend to a worldwide industry standard — and botanicals happening to be native in South Africa are starting to run the show. Baobab, Marula, Rooibos, Kalahari Melon seed oil are some of the ingredients that are attracting attention in international markets due to their superior skincare properties. These natural extracts are rich sources of antioxidants, vitamins, and essential fatty acids and are being accepted by world beauty brands due to their therapeutic, desert hydrating and rejuvenating aspects. These ingredients are a symbol of sustainability, empowerment of the local, and the long-term relationship that exists between the ecosystems and the individuals of Africa.
Baobab, Marula & Rooibos: Africa’s Natural Skincare Superstars
Baobab Oil which is a multipurpose moisturizer is a product that is derived, or made, out of the Tree of Life which has been proven to be deep and hydrating and has been known to be non-greasy. It contains rich omega fatty acids and vitamin E, which is why it is suited to dry and mature skin because of enhancing the elasticity and the skin barrier. As the product derived as oil of the Marula tree, Marula Oil has a light form of nourishment rich in antioxidants. It gets absorbed quickly and is ideal to use on dehydrated or sensitive skin besides decreasing lines on the face. Rooibos is a South African Herbal crust craft that is rich in polyphenols, which combat skin attacks by inflammation and environmental harm. It is used in its natural form as a natural calming ingredient because it is very soothing, hence used by toners, calming creams, and anti-pollution environments.
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Kalahari Melon & Buchu: Emerging Heroes in Clean Beauty
Kalahari Melon Seed Oil is taking up a following in the clean beauty community. It is naturally rich in linoleic acid, an essential oil vitamin, produced by desert raised wild melons and is known to balance oil production and relieve irritation. This is a light oil that suits the skin with acne or those who are sensitive thus making the skin feel soft and smooth to touch without being on the heavy side. In the meantime, Buchu is an aromatic native herb and is used in the Western Cape that is used as a detoxifier and antibacterial agent. It is also commonly applied in facial cleansers and scrubs to have an older, clearer skin.
Ethical sourcing of global brands is a trend that is worth considering; therefore, the indigenous ingredients of South Africa not only give glowing skin but also sustainable trade and local communities, which is why beauty is empowering and ethical.
