Nine years ago, Benito Antonio Martínez Ocasio (Bad Bunny) began uploading music from his bedroom in Puerto Rico while working as a grocery bagger, and he became a meme on social media. The popularity of his blend of reggaeton and trap exploded with the help of SoundCloud, including a huge success with Un Verano Sin Ti, selling over 16 million copies worldwide.
Streaming Dominance
The Spotify records held by Bad Bunny include over 80 billion streams, 3 consecutive years as the top artist on Spotify, and also his record royalty amounts to be extremely high from what he earns as well. In 2026, he won his first Album of the Year with the album entitled DEBÍ TIAR MáS FOtoos; this is also a Spanish-language album, which has increased his worth.
Tour Powerhouse
His touring gross is over $435 million (this includes his 30-acredit show residency in Puerto Rico, contributing millions to the local economy). In just one year (2025), Forbes lists him as a top-ten income earner of all time from the music industry the equivalent of $66 million, is selling more stadium tickets than even Drake or Jay-Z.
Brand Empire
A variety of lucrative corporate deals and endorsement contracts, which include nearly $18 million each from Adidas, Corona, Pepsi, and Crocs; his presence at the WWE wrestling events ($100 thousand/event), franchise ownership of a Puerto Rican basketball team; owning a restaurant in Miami; and all of this is in addition to real estate and fashion lines which provide additional sources of revenue.
Summary
Bad Bunny transformed from a Puerto Rican supermarket worker to a $100M empire in 2026, fueled by record tours grossing $435M, 82B+ streams, Grammy wins for DeBÍ TiRAR MáS FOToS, Super Bowl hype, and brands like Adidas.
