Woolworths farmers have taken a significant step towards agricultural innovation by launching the Farming for the Future campaign, which embraces the power of technology. At the heart of this initiative is the integration of drone technology to identify plants under stress, enabling farmers to make data-driven decisions and conserve water resources.
By utilizing drones equipped with advanced sensors, farmers can precisely monitor the health of crops and detect signs of strain. This capability empowers them to implement targeted irrigation and resource management strategies. Latiefa Behardien, Chief Food Technology and Sustainability Officer at Woolworths, explains how drones are utilized in the campaign: “Some of our farmers use drones to check for trees that are compromised. Instead of watering all the trees all the time, the farmer can water only those that are thirsty and manage this precious resource better.”
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The integration of drone technology is just one example of how technology is transforming agriculture and paving the way for a more sustainable future, according to Behardien. Through the Farming for the Future campaign, farmers are empowered to optimize water usage, reduce waste, and mitigate the impacts of climate change on agricultural productivity.
By leveraging data-driven insights, farmers can enhance crop resilience, improve yield, and contribute to a more sustainable food system. Drone technology plays a crucial role in achieving these goals by providing accurate information about crop health and water needs.
In addition to drone technology, the Farming for the Future campaign harnesses the power of science to protect and conserve water resources. Woolworths has also introduced an immersive digital experience as part of the campaign launch. This interactive online platform allows visitors to explore the innovative use of drones, learn about water-saving techniques, and engage with relevant information to deepen their understanding of sustainable farming practices.
“We believe that technology has the power to unlock new possibilities in agriculture and drive positive change for our collective future,” emphasizes Behardien. By embracing drone technology and other technological advancements, Woolworths farmers are leading the way in promoting sustainable and efficient farming practices, ensuring a brighter future for agriculture and the environment.
