British smartphone startup Nothing is here to break the chain of sameness in the mobile industry. The company on Tuesday debuted a handset it hopes can shake the market and turn into the next big thing.
Nothing has launched Phone (3a), a budget smartphone carrying an unusual design featuring multiple different shapes and so-called ‘Glyph’ lights on the back that light up to preset ringtones and notification sound effects, reported CNBC.
This Phone (3a) is set to retail at the starting price of about $418. Phone (3a) Pro – carrying better camera features and other options – shall start at $571. In the lead-up to Phone (3a)’s launch, Nothing put out a clip that depicted a humanoid robot unboxing the mobile.Founded in 2020 by Carl Pei, a co-founder of Chinese smartphone brand OnePlus, is seeking to bring some ‘warmth’ back to consumer tech products. OnePlus gained a big fanbase in its early days, thanks to its focus on sleek design and affordable handsets.
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