CinemaCon, the annual gathering of Hollywood studios, exhibitors, and technology companies, took place in Las Vegas on Wednesday. The event serves as a platform to showcase upcoming film releases and foster collaboration within the movie industry.
On the red carpet at CinemaCon, acclaimed American actress Halle Berry emphasized the pivotal role of Hollywood in enticing audiences back to the cinema. Berry expressed her delight at the resumption of movie-watching in theaters, acknowledging the comfort of home viewing during the COVID-19 pandemic but highlighting the importance of returning to the big screen for a shared cinematic experience.
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Berry underscored the unique magic of movies and the incomparable allure of close-up shots on the silver screen. She expressed her hope that filmmakers and studios would create captivating content that entices audiences to venture out to theaters. Moreover, she stressed the significance of ensuring that moviegoers are not disappointed by the experience, emphasizing the need for quality films that deliver on their promises.
During the event, Berry also promoted her new film, “Never Let Go,” a horror movie directed by French filmmaker Alexandre Aja. The Oscar-winning actress’s involvement in the project further highlights her commitment to the industry and her belief in the power of cinema to captivate audiences.
As the movie industry adapts to changing viewing habits and strives to recover from the impact of the pandemic, Berry’s words serve as a reminder of the vital role that Hollywood plays in reigniting the passion for cinema. By creating compelling and engaging films, the industry has the potential to draw audiences back to the theaters, where the magic of the big screen and the shared experience of watching a movie unfold can be truly cherished.
