Linda Yaccarino has taken on the role of Twitter’s new CEO (Chief Executive Officer) from today. She has also hired Joe Benarroch from NBC Universal to work with her at the micro-blogging site.
According to a report in the Wall Street Journal (WSJ), Linda Yaccarino and Joe Benarroch will work together to turn Twitter into Twitter 2.0.
Benarroch wrote in the memo, “I will start a different professional adventure at Twitter, taking on a role focusing on business operations. I am looking forward to bringing my experience to Twitter.”
Benarroch wrote in a LinkedIn post that he wanted to work with the team to build Twitter 2.0. He said that he would focus on business operations at Twitter.
Yaccarino warmly welcomed Benarroch. She wrote on Twitter, “Welcome to the flock, @benarroch_joe! From one bird to the next. Let’s get to work @Twitter! #timetofly.”
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Last month, Elon Musk named Linda Yaccarino as the new CEO of Twitter. Musk said, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!”
Musk said that they would work together to transform Twitter into “X, the everything app.” Musk has been adopting various changes to transform Twitter.
Ever since Elon Musk took over Twitter in October 2022, he has been transforming the app. Elon Musk fired some Twitter employees and introduced paid Blue Tick services. His management style also faced criticism.
When he rolled out a Twitter-verified blue tick as a paid service, the badge lost its legacy. Musk said that he wanted to boost the revenue of the social media company.
In April this year, Musk said it would allow Twitter users to charge for access to their content, including long-form text and hours-long videos. The feature was made available on the “Monetization” tab in settings.
