British smartphone startup Nothing is here to break the chain of sameness in the mobile industry. The company on Tuesday debuted a handset it hopes can shake the market and turn into the next big thing.
Nothing has launched Phone (3a), a budget smartphone carrying an unusual design featuring multiple different shapes and so-called ‘Glyph’ lights on the back that light up to preset ringtones and notification sound effects, reported CNBC.
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This Phone (3a) is set to retail at the starting price of about $418. Phone (3a) Pro – carrying better camera features and other options – shall start at $571. In the lead-up to Phone (3a)’s launch, Nothing put out a clip that depicted a humanoid robot unboxing the mobile.Founded in 2020 by Carl Pei, a co-founder of Chinese smartphone brand OnePlus, is seeking to bring some ‘warmth’ back to consumer tech products. OnePlus gained a big fanbase in its early days, thanks to its focus on sleek design and affordable handsets.
