WA.Technology and NE Group Join Forces to Launch WA Africa, Expanding their Presence in African Markets
B2B iGaming provider, WA.Technology, has announced a strategic joint venture with NE Group to establish WA Africa, marking its entry into the African markets. This collaboration aims to tap into NE Group’s extensive experience and knowledge of the African market to deliver customized omnichannel platforms for new ventures across the continent.
The primary objective of this joint venture is to provide localized platforms that seamlessly integrate mobile, retail, and online provisions, catering to the unique needs and preferences of the African market. To achieve this, a specialized team will be dedicated to developing and supporting these platforms, ensuring optimal performance and user satisfaction.
NE Group, renowned for its NE Sportsbook and NE Games verticals, brings to the partnership a modular platform that combines sports betting and casino experiences. This innovative approach is designed to enhance user engagement and improve customer retention rates, delivering exceptional experiences for African sports betting enthusiasts.
Imran Bukhari, CEO of NE Group, expressed excitement about the synergy between the two companies, emphasizing the value of this true partnership with WA.Technology. He highlighted the leadership of Tim Scoffham, CEO of WA.Technology, in driving global expansion, along with NE Group’s specialized sports betting platform and lightweight frontend solution for Africa. This collaboration empowers sports betting operators to scale rapidly and confidently, while prioritizing exceptional user experiences.
This recent joint venture follows WA.Technology’s strategic partnership with LatAm Entertainment, which focuses on entering the Latin American iGaming market. As a regional consulting and advisory agency, LatAm Entertainment provides legal and financial advice, licensing support, and networking opportunities for WA.Technology’s expansion efforts in Latin America.
NE Group has also strengthened its team with the appointment of Craig Harris as Head of Games. With two decades of industry experience, Harris will play a pivotal role in NE Group’s expansion initiatives, particularly in Africa and Latin America, further extending the reach of their gaming apps, including Cricdesi.
The collaboration between WA.Technology and NE Group signifies their commitment to expanding their footprint in Africa and delivering innovative iGaming solutions tailored to the local market.