Hollywood and the music industry come to mind when we think of pop culture, but there is also a global Afro-pop culture movement.
Some of the world’s most dynamic and forward-thinking music scenes are found on the African continent. Yet the majority of the continent continues to receive little attention from audiences around the world.
Nigeria, South Africa, Kenya, and Ghana are the top four countries in terms of afro-pop culture. As we speak, afro-pop culture has spread around the world. It includes food and dress as well as music.
Nigeria shines the brightest thanks to internationally renowned companies like Bbnaija and Nollywood and international celebrities like Burna Boy, Wizkid, and Davido. Nigeria additionally tops;
One of the most prosperous music industries in Africa is that of Nigeria. In 2022, it brought in $38 million in revenue. With 12.2 million albums sold in 2015, Nigeria was the 39th-biggest music market globally and the largest in Africa. The most well-known hip-hop in Africa comes from Nigeria and its musicians.
Some of the most well-known African musicians are present in the nation’s rap culture. Rappers like Vector, Efya, and Patoranking are famous internationally. The nation is home to numerous significant musicians and business entities. But every Nigerian celebrity has a backstory that can motivate millions of people around the world.
Afro-pop Music Has a Strong Following Globally
Afro-pop music is a style that is popular not just in Africa but all across the world. Artists like Wizkid, Master KG, Burna Boy, and Sauti Sol are attempting to establish a strong presence on a global scale as the Afro-pop culture sweeps the globe.
Globally, afro-pop music is quite popular. The genre is popular in areas of Europe and Africa and is rising in appeal in the Americas, Canada, Australia, and the Caribbean.
There are some of the most beautiful and skilled musicians on the African continent. Their distinctive fusion of soul, hip-hop, and pop music is becoming increasingly popular all over the world.
The popularity of African pop culture has also spread around the globe, in part because of websites like Facebook and Twitter. Local radio stations around the world play well-known music from African nations including Nigeria, Ghana, and South Africa.
Afro-pop musicians are currently breaking new ground in terms of popularity and influence. Their music videos have received many billion views, and many of them have become viral hits thanks to their captivating lyrics and energetic dance moves.
Master KG’s Jerusalema was a worldwide sensation during the Covid pandemic, with many people around the world experimenting with various versions. On YouTube, it has had over 514 million views.
A Big Part of the Global Pop Culture
One of the most stunning continents on earth is Africa. Individual cultures, traditions, and customs exist among people. Afro-pop has grown to be an essential component of world music culture in recent years. The subgenre has gained popularity all around the world as a result of musicians’ hits influencing pop cultural trends.
Thanks to the success of musicians like Wizkid and Davido on the global stage over the past few years, the Nigerian music business has steadily increased in popularity.
Both domestic and foreign audiences are becoming increasingly interested in South Africa’s music sector. Thanks to their distinctive sound and style, artists like Mango Groove have had great success in recent years.
Over 5000 Afro-pop events took place across Africa and beyond in 2018 alone. The best part is that it is certain that this trend will only gain momentum going forward.
The Blitz of Big Brother Naija
A reality TV program called Big Brother Naija allows viewers to vote once per week for their preferred housemates. On DStv Channel 37, the program debuted on March 5 of that year.
There is a lot of drama and excitement in the house, and there are a lot of things going on within each roommate’s head and heart. Big Brother Naija’s Eloswag is the week four Head of House in season seven. The competition winner and the contestants who will be booted off the show are eagerly anticipated by the audience. There is drama everywhere since the roommates are constantly on the go from the first day, from dramatic situations to fights.