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The Future Of Entertainment Is Not On Screens: Africa Explores Mixed Reality

One thing has become increasingly clear: the future of entertainment is an interactive experience that blends the virtual world and the real.

Leading this shift is Apple, a tech giant synonymous with innovation and high-quality design. The new Apple Vision Pro aims to redefine how we interact with tech and world around us.

The headset seeks to blend both Augmented Reality (AR) and Virtual Reality (VR), strategically positioning itself in the evolving and promising field of Mixed Reality (MR).

Africarare Targeting A Specific Yet Significant Market

While Apple seeks to redefine the global entertainment landscape, Africarare seeks to cater to the creative needs of a new and relatively untapped audience.

At the core of Africarare’s strategy is its emphasis on mobile technology as more than 475 million people in Sub-Saharan Africa are expected to be connected to mobile services by 2025.

The company’s, mobile-centric approach is, therefore, both strategic and insightful. In doing so, Africarare is creating a platform for the expression of African identity in the digital age.

Apple And Africarare Approaching MR In Their Own Unique Way

This section concerns the convergence of philosophies. What unites Apple and Africarare is the shared philosophy that the future of entertainment is immersive and interactive.

While Apple seeks state-of-the-art technology and design, for Africarare, it is about leveraging mobile technology to make MR accessible for more and more Africans.

As both companies continue to innovate, one thing is certainly clear: the future of entertainment isn’t limited to screens, it’s about seamlessly blending digital and physical worlds.

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What About The Financial Future Of Mixed Reality?

While the global box office for films in a pre-pandemic era was estimated to be around $42.5 billion, the PwC expects the global VR and AR market to reach $1.5 trillion by 2030.

Moreover, the growth in Africa is even more staggering, with the market predicted to reach $6 billion by 2030, suggesting the continent could be a substantial player.

Driven by a shared philosophy that values integration of digital and physical worlds, it appears Apple and Africarare are tapping into a sector with exponential growth potential.